Real growth comes from people coming back again and again. Making sure your customers are taken care of should be a top priority. They have a voice in this digital age, so when you take care of them, they will let those around them know how great you are.
It takes time and effort to build an efficient funnel from the first impression of clicking the buy button or entering your store. Establishing a process that is effective and organic will keep customers coming back.
The reason you want to build trust with your audience is that word of mouth is powerful. Your success is based on your audience. Building out incentives to keep your audience coming back while sharing your business with their friends will only help you grow your brand awareness and business.