How to Start a Podcast: 5 Easy Steps for Beginners
Podcasting is the new hip thing- all of the kids are listening, but how do you get started? We break it down into five simple steps to get you ready for your first podcast!
1. Find Your Subject Matter
Finding your subject is not as simple as you think. Take time to write down any topic that you want to talk about regardless of how random the topics are. After you get them all on the page, find what makes them similar. Some subjects may not fit at all, and you will have to cut them. You cannot talk about everything, so making these cuts are essential. Conversely, you do not want to get too specific in your topic that it cuts off a lot of people from being curious to listen. You need to find a balance of your subject matter.
2. Find Your Title
Once you have a subject matter, start figuring out a title. The title is more important than you think. The title should be insightful to what the podcast is about while intriguing people to listen.
3. Find Your Audience
You are so close to starting to record your first episode, but you need to figure out who your audience is! Knowing your audience will help guide you on how you want to talk on your podcast and relay your message. My podcast is called Understanding Adulthood, which is geared towards people in college and young professionals. I am not trying to talk to 40-year-olds. Not to say that what I am saying isn’t helpful to them, but I want to focus on my efforts and message to my peers.
Create an avatar of your ideal audience member. What’s the age range, type of job, life stage, and whatever other demographics that are relevant to your subject matter.
4. Find Your Posting Schedule
How often do you want to make a podcast? There is no right answer to how often you should do a podcast but, here is some advice if you have never made one. Less is more! Let me say that again- Less is more. ALSO- consistency is better than quantity. I understand that you are stoked out of your mind to start your podcast, but that motivation will be gone soon, so you have to create boundaries with a schedule. Once a week is an excellent start if you do not usually produce a lot of content. You can always increase the frequency, but first, focus on the quality and building an audience.
5. The quality of the message will go beyond the quality of sound.
You can have the most expensive sound equipment, but no one will listen to your podcast if you are not sure of your subject matter, your target audience, and how often you are going to post. Spend more time designing the structure of your podcast, and once you have made a few episodes and built an audience, then start investing the big bucks on equipment. Start small and create a quality podcast that will last over time.
Now You Can Record
Once you have done all of the work above, recording your podcast is easy. Let’s take a look at some equipment and apps to get your podcast recorded and distributed to all of the major platforms.
Anchor is a free app that allows you to record your audio directly into the app. If you are interviewing someone else from far away, they can call into the app. You can edit your podcast within the app and add music. This app publishes your podcast to every platform without you having to do anything extra. Anchor has a website as well that you can upload your audio from your computer. This app is seriously the BEST app to start a podcast.
Podcasting is seriously so cheap to start. If you want to get some affordable but high-quality microphones, I have linked a basic setup below. Some of these microphones record onto your computer or your phone. Do not let money get in the way of you starting your dream podcast- you could speak directly into your phone or headphones that have a microphone to record.